Myntra takes over Mango India, to curate 25 omni-channel stores
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, curating 25 omni-channel stores and listing exclusively on Myntra and Jabong. The deal expands Mango's product portfolio from 20% to 100% locally, targeting threefold growth over five years.
What happened
Myntra secured master distribution and management rights for Spanish brand Mango in India, curating 25 omni-channel stores and exclusive listing on
Key facts
- 25 stores
- 8 offline stores
- 100% growth in 3 years
- threefold growth in 5 years
- 20% to 100% product portfolio
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
Why this matters
Securing master distribution and management rights for Mango India is a template for locking exclusive foreign apparel brands into your omni-channel ecosystem.
What to watch
- Store count crossing 15 then 25 within stated timeline
- Mango's Myntra listing sales velocity vs pre-deal baseline
- Same-store sales and online-offline conversion metrics
- Announcements of additional brand-distribution mandates by Myntra
- Competitor exclusive-brand deals in apparel
- Myntra scales private-label + brand-management model to other international labels seeking India entry
- Integrate store POS with Myntra app for unified inventory, try-and-buy, and endless-aisle fulfillment
- Expand local sourcing/manufacturing to support 100% portfolio and margin control
- Rival platforms (Ajio, Nykaa Fashion, Tata) pursue their own exclusive foreign-brand distribution deals
Also reported by
- Financial Express · BrandWagon — 6h after first sighting