Myntra takes over Mango India, to curate 25 stores and drive omni-channel push
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India, taking over 8 existing offline stores and targeting 25. It will manage Mango's omni-channel presence across Myntra and Jabong, aiming to triple the India business over five years.
What happened
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, will curate 25 stores and manage omni-channel presence across
Key facts
- 25 stores
- 8 existing offline stores
- 100% growth in 3 years
- 3X growth target over 5 years
- 20% product portfolio currently
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
Why this matters
Myntra's master rights over Mango India sets a template for platforms acquiring exclusive brand-distribution mandates—scan for other underpenetrated foreign apparel brands open to similar omni-channel partnerships.
What to watch
- New store openings pace vs. 25-target trajectory
- Same-store sales and online Mango GMV disclosures
- Additional Myntra brand-distribution acquisitions
- Competitor omni-channel moves (Reliance, Nykaa, Tata Cliq brand tie-ups)
- Discounting depth on marketplace signaling brand-equity risk
- Myntra replicates the master-distribution model with other international brands to build an offline brand portfolio
- Integrate Mango inventory into Myntra's supply chain and store-as-fulfillment logistics
- Deploy loyalty and data linkage between online carts and physical store visits
- Test tier-2 city store formats or shop-in-shop within existing retail partners