Myntra takes over Mango India, to curate 25 stores and go exclusive online
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, taking charge of its omni-channel presence and exclusive online listing on Myntra and Jabong. The tie-up targets tripling Mango's India business over the next five years, expanding from 8 offline stores to 25.
What happened
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, will curate 25 stores, manage omni-channel presence, list
Key facts
- 25 stores
- 5 years
- 100% growth in 3 years
- 8 current offline stores
- 3X growth expected
- 20% to 100% product portfolio
- 2,200 global stores
- 110 countries
- 2.3 billion euros sales
Why this matters
This master distribution and management structure offers a replicable template for acquiring exclusive rights to international fashion brands seeking omni-channel entry into India.
What to watch
- Quarterly Mango store openings vs the 25-store schedule
- Mango delisting from competing marketplaces confirming exclusivity
- Myntra announcing additional foreign-brand distribution deals
- Discount depth on Mango SKUs signaling premium vs markdown positioning
- Jabong integration and shared inventory metrics
- Myntra replicates managed-brand model with other mid-premium international labels seeking India entry
- Rival platforms (Ajio, Nykaa Fashion, Tata Cliq) pursue their own exclusive brand-management tie-ups to lock supply
- Mango India cataloged and merchandised as an anchor 'brand store' within Myntra app with dedicated storefront
- Store rollout front-loaded in tier-1 metros with omni-channel fulfillment (BOPIS, endless aisle)