Myntra takes over Mango's India business, to curate 25 omni-channel stores
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India, listing it exclusively on Myntra and Jabong while expanding from 8 to 25 stores. The move aims to triple Mango's India business over five years.
What happened
Myntra secured master distribution and management rights for Spanish brand Mango in India, will curate 25 omni-channel stores and list it exclusively on Myntra
Key facts
- 25 stores
- 8 current offline stores
- 100% growth in 3 years
- threefold growth over 5 years
- 20% of global portfolio in India
- 100% of lines to be brought
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
- 15% YoY growth
Why this matters
Securing master distribution and management rights for Mango offers a replicable template for acquiring exclusive control over foreign brands entering India's omni-channel market.
What to watch
- Quarterly store-opening cadence vs the 25 target
- Mango's online exclusivity terms and any competitor delisting
- Same-store sales and online conversion for Mango SKUs
- Announcements of additional Myntra brand-distribution partnerships
- Discounting depth signaling demand vs price resistance
- Myntra to localize Mango assortment and pricing for Indian sizing/occasion wear
- Deploy store-inventory-as-online-fulfillment (ship-from-store, click-and-collect)
- Pursue similar master-distribution deals with other mid-premium global brands
- Push Jabong dual-listing to broaden reach beyond core Myntra base