Myntra takes over Mango's India business, to curate 25 stores over five years
Myntra secured master distribution and omni-channel management rights for Spanish fashion brand Mango in India. The deal makes Myntra and Jabong the exclusive online listings, adds 25 curated stores over five years, and targets threefold growth for Mango's India operations.
What happened
Myntra secured master distribution and omni-channel management rights for Spanish fashion brand Mango in India, planning to curate 25 stores over five years,
Key facts
- 25 stores
- 8 offline stores
- 5 years
- 100% growth in 3 years
- threefold growth in 5 years
- 20% to 100% product portfolio
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
Why this matters
Securing exclusive online listings plus offline distribution rights positions Myntra as the definitive India gateway for international apparel brands, a template worth replicating with other foreign labels seeking omni-channel market entry.
What to watch
- Number of stores actually opened in first 12-18 months vs plan
- Mango's ecommerce GMV share within Myntra premium segment
- Discounting depth on Mango SKUs (brand dilution risk)
- Rival exclusive-brand partnership announcements
- Same-store sales and gross margin disclosures from Myntra/Flipkart
- Myntra fast-tracks flagship stores in Delhi-NCR, Mumbai, Bengaluru to prove format
- Integrate Mango into Jabong/Myntra premium curation with exclusive drops
- Competitors (AJIO/Reliance, Tata CLiQ) chase similar master-distribution deals with Western brands
- Mango pushes localized assortments and seasonal calendars aligned to Indian demand