Myntra takes over Mango's India business, to curate 25 stores and sell exclusively online
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India. The plan spans 25 curated retail stores plus exclusive online listings on Myntra and Jabong, targeting threefold India growth over the next five years.
What happened
Myntra secured master distribution and management rights for Spanish brand Mango in India, planning to curate 25 stores and list exclusively on Myntra and
Key facts
- 25 stores
- 8 existing offline stores
- 5 years
- 100% growth in 3 years
- 20% to 100% product portfolio
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
- 3x India growth target
Why this matters
This master distribution and management rights acquisition of Mango's India business is a template for locking up foreign apparel brands via exclusive online-plus-retail control, worth tracking for similar partnership plays.
What to watch
- Store opening cadence vs the 25-store target over 4-6 quarters
- Mango GMV contribution and repeat-purchase rates on Myntra/Jabong
- Rival exclusive-brand announcements from AJIO, Nykaa, Tata Cliq
- Discounting intensity and full-price sell-through on Mango SKUs
- Any renegotiation or expansion of master-distribution scope
- Myntra integrates Mango full catalog with exclusive online listings and promotes via app homepage and influencer campaigns
- Phased store openings prioritizing top metros (Delhi NCR, Mumbai, Bengaluru) before tier-2 expansion
- Localized assortment and pricing tuned to Indian sizing, seasonality and price sensitivity
- Pursue additional international brand distribution deals using this model as proof point