Myntra takes over Mango's India business, to curate 25 stores in five years
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India. It plans to curate 25 retail stores across top cities and list Mango exclusively online via Myntra and Jabong, targeting a threefold growth in Mango's India business over five years.
What happened
Myntra secured master distribution and management rights for Spanish brand Mango in India, curating 25 stores across top cities and listing exclusively on
Key facts
- 25 stores
- 5 years
- 100% growth in 3 years
- 8 existing offline stores
- threefold growth target
- 20% to 100% product portfolio
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
Why this matters
Securing master distribution and management rights for Mango signals Myntra's appetite for exclusive brand partnerships, a template worth watching for future international apparel tie-ups in India.
What to watch
- First store openings pace vs 25-store timeline
- Mango's quarterly India GMV / same-store metrics disclosed by Myntra
- Additional exclusive brand distribution announcements from Myntra
- Reliance/Tata counter-moves on international apparel exclusivity
- Discounting behavior signaling premium positioning erosion
- Myntra pursues similar master-distribution deals for other international brands to build a portfolio play
- Competitors (Ajio/Reliance, Tata CLiQ, Nykaa Fashion) chase exclusive international brand tie-ups
- Mango consolidates offline supply chain and warehousing with Myntra's logistics
- Selective launch in top 5-6 metros before wider store expansion
- Data-driven curation of store locations tied to online demand heatmaps