Myntra takes over Mango's India business, to curate 25 stores and sell full range online
Myntra has secured master distribution and omni-channel management rights for Spanish fashion brand Mango in India. The plan: scale from 8 offline stores to 25 curated stores over five years, list the complete product range exclusively on Myntra and Jabong, and triple Mango's India business.
What happened
Myntra secured master distribution and omni-channel management rights for Spanish brand Mango in India, planning to curate 25 stores and list the full product
Key facts
- 25 stores
- 8 current offline stores
- 100% growth in 3 years
- 20% product portfolio in India
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
- 5 years
Why this matters
This master-distribution and omni-channel rights deal is a template for locking exclusive international brand partnerships that bundle physical retail expansion with captive digital channels.
What to watch
- First new store openings and pace toward the 25-store target
- Mango India revenue disclosures signaling progress to 3x
- Competing exclusive brand tie-ups by Ajio, Tata Cliq, Nykaa Fashion
- Any easing of online-exclusivity to allow multi-channel listing
- Myntra full-range SKU listing completion for Mango and Jabong
- Myntra to replicate master-distribution model with other international brands seeking India omni-channel entry
- Reliance/Ajio and Tata Cliq to counter-bid for competing global apparel labels' exclusive rights
- Mango to shift India inventory and merchandising planning to Myntra's demand-forecasting stack
- Curated store locations announced in metro high-street/mall clusters over next 12-18 months