Myntra to manage Mango in India, curate 25 stores and go online-exclusive
Myntra has secured master distribution and management rights for Spanish brand Mango in India, curating 25 retail stores and listing the brand exclusively on Myntra and Jabong. The deal targets tripling Mango's India business over five years and expanding its product portfolio from 20% to 100%.
What happened
Myntra secured master distribution and management rights for Spanish brand Mango in India, curating 25 stores and listing it exclusively on Myntra/Jabong,
Key facts
- 25 stores
- 8 existing offline stores
- 100% growth in 3 years
- 3x growth target over 5 years
- 20% to 100% product portfolio
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales, up 15%
Why this matters
This master-distribution model signals a repeatable playbook for acquiring exclusive rights to underpenetrated foreign brands, expanding product portfolios from 20% to 100% under Myntra's control.
What to watch
- Store rollout pace vs 25-store target over 5 years
- Mango SKU count on Myntra rising toward 100% of global portfolio
- Discount depth applied to Mango listings during platform sale events
- Same-brand availability appearing off-platform (channel-conflict signal)
- Similar master-distribution deals signed by rival marketplaces
- Myntra fast-tracks Mango full-catalog onboarding and creates dedicated brand storefront on-app
- Roll out first tranche of curated experiential stores in metro tier-1 cities
- Leverage Myntra data to localize sizing, price bands and seasonal drops for India
- Bundle Mango into private-label and premium-brand marketing pushes (EORS events)
- Competing marketplaces (Ajio, Nykaa Fashion) pursue their own Western-brand exclusives