Myntra to manage Mango in India, curating 25 stores under exclusive omni-channel deal
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, adding to 8 existing offline stores to reach 25 curated outlets. Mango will list exclusively on Myntra and Jabong, with a goal to triple its India business over five years.
What happened
Myntra secured master distribution and management rights for Spanish brand Mango in India, curating 25 stores and listing exclusively on Myntra/Jabong. It aims
Key facts
- 25 stores
- 100% growth in 3 years
- 8 existing offline stores
- threefold growth over 5 years
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
- +15% sales growth
Why this matters
This exclusive omni-channel brand-management model for Mango sets a replicable template for Myntra to secure similar master distribution rights with other international fashion labels entering India.
What to watch
- Same-store-sales and new store openings past the initial 25
- Mango India revenue disclosures vs the 2x/3-year milestone
- Announcement of additional Myntra brand-management deals
- Reliance/Ajio or Tata Cliq exclusive apparel counter-signings
- Mango gross margin and markdown levels signaling inventory health
- Myntra locks similar exclusive management deals with 2-3 other Western/European mid-premium labels
- Aggressive store-count ramp beyond 25 in metro tier-1 malls with data-selected SKUs
- Jabong-Myntra catalog integration and cross-promotion for Mango to concentrate demand
- Rival platforms (Ajio/Reliance, Nykaa Fashion) counter with their own brand-management pitches