Myntra to manage Mango in India, targets 25 stores and exclusive online listing
Myntra secured master distribution and omni-channel rights for Spanish fashion brand Mango in India, planning to grow from 8 to 25 stores while listing the label exclusively on Myntra and Jabong. The tie-up targets threefold business growth over five years.
What happened
Myntra secured master distribution and omni-channel management rights for Spanish fashion brand Mango in India, aiming to set up 25 stores and list exclusively
Key facts
- 25 stores
- 8 existing stores
- 100% growth in 3 years
- threefold growth over 5 years
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
Why this matters
This master-distribution and omni-channel rights structure is a template worth replicating to lock exclusive international brands onto the Myntra-Jabong platform.
What to watch
- Store count milestones vs the 8-to-25 trajectory (annual cadence)
- Mango GMV contribution and AOV disclosed in Myntra/Flipkart updates
- Discount depth on Mango SKUs during EORS/Big Fashion events as brand-dilution signal
- Competing exclusive brand tie-ups by AJIO/Tata Cliq
- Same-store sales and mall lease commitments in metros
- Myntra fast-tracks flagship Mango stores in Tier-1 metros (Delhi NCR, Mumbai, Bengaluru) to anchor the omni-channel proof points
- Cross-promotion bundling Mango with existing private labels and Insider loyalty tiers to lift basket size
- Rivals (AJIO/Reliance, Nykaa Fashion, Tata Cliq) chase competing Western brand master-distribution deals
- Mango pushes localized capsule collections and India-sized fit assortments to accelerate turns