Myntra to manage Mango's India omni-channel play, curate 25 stores over 5 years
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India, becoming the first e-commerce player to run a global brand's omni-channel strategy. The plan targets 25 physical stores and a threefold growth in Mango's India business over five years.
What happened
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, becoming the first e-commerce player to manage a global
Key facts
- 25 stores
- 8 offline stores
- 5 years
- 100% growth in 3 years
- 3x growth target
- 20% to 100% product portfolio
- 2,200 stores globally
- 110 countries
- 2.3 billion euros sales 2015
Why this matters
As the first e-comm player to run a global brand's full omni-channel play in India, Myntra creates a replicable partnership template worth pitching to other international apparel labels seeking market entry.
What to watch
- Store opening cadence vs 25-in-5-years target
- Second global brand signing a Myntra management deal
- Competitor (Nykaa/Ajio/Tata) announcing similar brand mandates
- Mango India revenue disclosures against 3x growth benchmark
- Same-store sales and online-offline conversion metrics
- Myntra to announce flagship metro store locations and staffing/ops partner within 2-3 quarters
- Integrate Mango inventory into Myntra app with unified loyalty and click-and-collect
- Pitch the omni-channel-as-a-service model to other global brands eyeing India
- Leverage Flipkart/Walmart logistics backbone to lower fulfilment cost per store