Myntra Wins Master Distribution Rights for Mango in India, to Curate 25 Stores
Myntra has secured omni-channel management and master distribution rights for Spanish fashion brand Mango in India. The plan includes curating 25 retail stores, listing the full portfolio on Myntra and Jabong, and targeting 3X growth over the next five years.
What happened
Myntra secured master distribution and omni-channel management rights for Spanish brand Mango in India, planning to curate 25 stores and list its full portfolio
Key facts
- 25 stores
- 8 offline stores
- 100% growth in 3 years
- 3X growth over 5 years
- 20% to 100% product portfolio
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
- 5 years
Why this matters
This exclusive distribution deal signals Myntra's push to lock up international apparel brands, a competitive move worth tracking for similar master-distribution partnership opportunities in India.
What to watch
- Store opening cadence vs 25-store target
- Portfolio listing progress from 20% toward 100%
- Mango India GMV/revenue disclosures and same-store sales
- Discounting intensity and gross-margin commentary
- Competing platform (Reliance/Ajio, Nykaa) securing similar brand mandates
- Myntra to fast-track full-catalog upload across app and Jabong, add exclusive drops
- Sign anchor mall/high-street leases for first tranche of curated stores in metros
- Localize sizing, seasonal buys, and pricing tiers for Indian consumer
- Leverage rival brand distribution playbook to court more global labels for India master rights