Myntra wins master distribution rights for Mango in India, to curate 25 stores
Myntra secured omni-channel management and master distribution rights for Spanish fashion brand Mango in India. It plans to curate 25 retail stores (up from 8 current offline stores) and list Mango exclusively on Myntra and Jabong, targeting 3X growth over five years.
What happened
Myntra secured master distribution and omni-channel management rights for Spanish fashion brand Mango in India, planning to curate 25 stores and list the brand
Key facts
- 25 stores
- 8 current offline stores
- 5 years
- 3X growth
- 100% growth in 3 years
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
- 20% to 100% product portfolio
Why this matters
This exclusive master-distribution structure deepens Myntra's brand-partnership playbook and could serve as a template for locking in more international apparel labels through combined online-plus-offline control.
What to watch
- Quarterly Mango India revenue disclosures vs 3X trajectory
- Store opening cadence — hitting 25 within stated timeline
- Additional brand master-distribution announcements by Myntra
- Zara/H&M India same-store-sales and pricing response
- Any exclusivity friction with offline multi-brand retailers
- Myntra accelerates store openings in tier-1 metros before tier-2 expansion
- Bundle Mango into Myntra/Jabong end-of-reason-sale events for exclusivity monetization
- Recruit brand-management and retail-ops talent for the master-distribution arm
- Competitors (Reliance, Aditya Birla, Tata) court rival global brands to counter