Myntra Wins Master Distribution Rights for Mango in India, to Manage 25 Stores
Myntra secured omni-channel management rights for Spanish brand Mango in India, curating 25 retail stores and listing the label exclusively on Myntra and Jabong. The deal targets tripling Mango's India business over five years, up from 8 current offline stores.
What happened
Myntra secured master distribution and management rights for Spanish brand Mango in India, managing its omni-channel strategy, curating 25 stores, listing
Key facts
- 25 stores
- 8 current offline stores
- 5 years
- 100% growth in 3 years
- threefold growth expected
- 20% to 100% product portfolio
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
Why this matters
This exclusive distribution deal deepens Myntra's brand-partnership moat and offers a template for locking in additional international apparel labels seeking India omni-channel entry.
What to watch
- Store opening cadence vs 25-store target
- Mango India revenue disclosures and same-store growth
- Competing platform responses (Ajio, Nykaa Fashion, Tata Cliq brand tie-ups)
- Discounting intensity eroding premium positioning
- Additional Myntra brand-distribution announcements
- Myntra to open new Mango stores in tier-1 metro high-streets and malls
- Enforce online exclusivity on Myntra/Jabong, delisting Mango from rival platforms
- Integrate Mango inventory into omni-channel fulfillment (buy-online-pickup, endless-aisle)
- Pursue additional master-distribution rights with other international brands