Myntra wins master distribution rights for Mango in India, to curate 25 stores
Myntra takes over omni-channel strategy and offline expansion for Spanish brand Mango, listing it exclusively on Myntra and Jabong. The deal targets 3X growth over five years, building on Mango's current 8 offline stores in India.
What happened
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, taking over its omni-channel strategy, curating 25 stores and
Key facts
- 25 stores
- 100% growth in 3 years
- 8 current offline stores
- 3X growth over five years
- 20% of global portfolio
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
Why this matters
Myntra's acquisition of Mango's distribution rights demonstrates a partnership template for bringing global brands into India via combined online-exclusive and curated offline footprints—watch for similar brand-takeover deals to follow.
What to watch
- Store opening cadence vs the 8-to-25 timeline
- Mango India GMV/revenue disclosures or Myntra commentary on traction
- Competitor international-brand exclusives (Ajio/Reliance, Tata Cliq)
- Import duty / pricing changes affecting Spanish apparel landed cost
- Markdown depth and full-price sell-through rates
- Myntra integrates Mango inventory across online + 8 existing stores with unified pricing
- Roll out first tranche of new curated stores in metro malls (Delhi NCR, Mumbai, Bangalore)
- Launch Mango exclusive online drops and Jabong listings with marketing push
- Build omni-channel fulfillment (click-and-collect, store-as-warehouse) for the brand