Myntra wins master rights to manage Mango in India, to curate 25 stores over five years

Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India, taking charge of its omni-channel strategy. The plan expands Mango's footprint from 8 offline stores to 25 curated stores over five years, with exclusive online listing on Myntra and Jabong.

— FiledThu, 2 Jul, 2026, 03:18 IST·First seen Thu, 2 Jul, 2026, 03:17 IST·Source Financial Express · BrandWagon

What happened

Myntra secured master distribution and management rights for Spanish brand Mango in India, taking over its omni-channel strategy, curating 25 stores and listing

Key facts

  • 25 stores
  • 8 existing offline stores
  • 100% growth in 3 years
  • threefold growth over 5 years
  • 2,200 stores in 110 countries
  • 2.3 billion euros 2015 sales
  • up 15%

Why this matters

This master distribution model is a template for locking in exclusive foreign-brand rights, worth monitoring as a competitive precedent for other apparel partnerships.

What to watch

  • Pace of new store openings vs the 25-in-5-years plan (first-year count)
  • Mango GMV/AOV growth on Myntra post-exclusivity
  • Announcements of Ajio/Nykaa/Tata securing similar brand management rights
  • Same-store sales and profitability disclosures from the curated stores
  • Any expansion of Myntra's master-rights model to additional brands
  • Myntra builds/staffs an offline retail operations arm to handle store leasing and management
  • Mango consolidates all India online sales exclusively onto Myntra/Jabong, delisting from other channels
  • Rival platforms scout for exclusive master-distribution deals with competing global brands
  • Myntra leverages Mango data to inform private-label and curated premium assortments

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