Mysore Sandal crosses Rs 2,000 cr but battles relevance gap with young India
The 109-year-old Karnataka government-owned heritage soap brand posted Rs 2,000+ crore FY26 turnover and Rs 500+ crore profit, with 12.5% profit growth and 80% sales concentrated in south India. Experts urge premiumisation beyond Rs 40-150 price bands and contemporary marketing past celebrity-led nostalgia plays.
What happened
Mysore Sandal Soap, the Karnataka government-owned heritage brand, posted Rs 2,000+ crore FY26 turnover but faces relevance challenges with younger consumers.
Key facts
- Rs 2,000+ crore FY2026 turnover
- Rs 500+ crore profit
- 12.5% profit growth
- 48,496 metric tonnes production
- 80% sales from south India
- Rs 40-60 standard bar
- Rs 90-150 premium variants
Why this matters
Mysore Sandal's heritage equity and southern stronghold make it a compelling white-label or licensing partner for premium FMCG players seeking authentic sandalwood provenance to attack the masstige personal care segment.