Nabard GI Day pushes branding, digital sales and traceability for artisan products

At a New Delhi GI Day event, Nabard and partner agencies spotlighted packaging, branding, digital marketing, traceability and finance to improve market access for GI-linked artisan products. India has 833 registered GIs, while Delhi is advancing nine more products for recognition.

— Source publishedWed, 16 Sept, 2026, 11:16 IST·First seen Wed, 16 Sept, 2026, 11:19 IST·Source The Hindu BusinessLine

What happened

NABARD · Nabard’s GI Day in New Delhi promoted market access, branding, packaging, digital marketing, traceability and finance for artisan products. Officials

Key facts

  • 22 GI stalls
  • six traditional Delhi crafts
  • three Delhi products identified last year
  • nine Delhi products being taken forward for GI recognition
  • 833 Indian GI products registered
  • target of 10,000 GIs

Why this matters

Retailers, marketplaces and consumer brands should explore partnerships with Nabard-linked agencies, GI producer groups and traceability providers to secure exclusive artisan supply and build credible heritage-product platforms.

What to watch

  • Nabard funding announcements for GI producer collectives, digital commerce onboarding, packaging or traceability infrastructure.
  • Launch of interoperable QR, registry or authentication standards for GI products.
  • Marketplace partnerships with state handicraft agencies, artisan cooperatives or GI associations.
  • Growth in counterfeit disputes or consumer complaints that increase retailer demand for provenance verification.
  • Evidence of repeat purchase, lower return rates and sustained price premiums for authenticated GI listings.
  • Progress of Delhi's nine proposed GIs and whether newly recognized products receive commercial distribution support.
  • Retailer adoption of regional-origin filters, dedicated GI storefronts or provenance-led gifting collections.
  • Build a GI-product supplier map by category, region, producer collective, certification status and digital fulfillment capability.
  • Pilot curated GI assortments in gifting, home decor, apparel accessories, beauty and food, using limited drops before chainwide rollout.
  • Require QR-enabled provenance, standardized product storytelling, packaging specifications and batch-level quality controls for marketplace onboarding.
  • Partner with Nabard-linked producer organizations, state handicraft bodies and GI registries to source verified assortments and co-fund seller enablement.
  • Use GI authentication and artisan-origin narratives as premium merchandising attributes, not merely compliance labels.
  • Develop shared logistics, warehousing and returns support for artisan clusters that lack direct-to-consumer operating capabilities.

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