Neeman’s names Deepu Virmani chief product officer to support growth plans

Sustainable footwear brand Neeman’s has appointed Deepu Virmani as chief product officer, overseeing design, sourcing and product development as it targets Rs 1,000 crore in revenue within three years and a 500-store retail network.

— Source publishedWed, 23 Sept, 2026, 13:25 IST·First seen Wed, 23 Sept, 2026, 13:28 IST·Source IMAGES Business of Fashion

What happened

Neeman's · Indian sustainable footwear brand Neeman’s appointed Deepu Virmani as chief product officer to lead design, sourcing and product development. The

Key facts

  • 25 years
  • Rs 1,000 crore revenue target
  • three years
  • Rs 185 crore revenue in previous financial year
  • Rs 350 crore projected revenue this year

What changed

Indian sustainable footwear brand Neeman’s appointed Deepu Virmani as chief product officer to lead design, sourcing and product development. The 49-store brand targets Rs 1,000 crore revenue within three years and expects Rs 350 crore this year.

Why this matters

Neeman’s is investing in product leadership to tighten design, sourcing and development as it scales toward 500 stores and Rs 1,000 crore in revenue.

What to watch

  • Quarterly revenue progression against the projected Rs 350 crore financial-year target.
  • Net store additions, format mix, city expansion and any shift from company-operated to franchise-led growth.
  • New product launches, category expansion and evidence of faster refresh cycles under the new CPO.
  • Gross-margin trends, discount intensity, inventory days and stock-out rates as the store network grows.
  • Supplier, manufacturing or sustainability-certification announcements that indicate sourcing capacity and defensibility.

Also reported by