NEWME to double store count to 50 by December, deepening omnichannel push

Gen-Z fashion-tech brand NEWME plans to scale from 25 to 50 stores across India's top 20 cities by December 2025, lifting offline contribution from 25-27% to 30-35% of sales. Backed by Accel, Fireside and Point72, it pairs physical expansion with NEWME Zip quick commerce and targets EBITDA break-even this year.

— Source publishedTue, 23 Jun, 2026, 21:06 IST·First seen Tue, 23 Jun, 2026, 21:16 IST·Source The Hindu BusinessLine

What happened

NewMe · Gen-Z fashion-tech brand NEWME plans to double its retail footprint to 50 stores by December across top 20 Indian cities, deepening its omnichannel play

Key facts

  • 25 stores
  • 14 cities
  • 50 stores by December
  • 5 stores per city
  • top 20 cities
  • offline 25-27% of sales
  • target 30-35%

Why this matters

NEWME's rapid offline footprint expansion plus NEWME Zip quick commerce creates a differentiated omnichannel asset worth tracking for partnership or strategic stake conversations before profitability tightens valuation.