Nissan targets fourfold India sales growth to 100,000 units by FY28, doubles dealer network
Nissan Motor India aims for 100,000 domestic sales plus 100,000 exports by FY28, up from 22,505 units in FY26. The automaker will expand dealerships from 135 to 250 by end-2026, launch the Tekton SUV from Rs 10.49 lakh, and deploy an AI-powered vehicle configurator for retail.
What happened
Nissan Motor India · Nissan targets fourfold India sales growth to 100,000 units plus 100,000 exports by FY28, launching the Tekton SUV, expanding dealerships
Key facts
- 100,000 domestic sales target FY28
- 100,000 exports target FY28
- 22,505 units sold FY26
- 0.48% market share
- 82,408 exports FY26
- Tekton SUV from Rs 10.49 lakh
- 135 to 200 to 250 dealerships
Why this matters
Rapid dealer expansion and export ambitions signal partnership and localization opportunities, with the Rs 10.49 lakh Tekton positioning Nissan for volume plays in India's competitive SUV segment.
What to watch
- Monthly Nissan India wholesale/retail volume trend vs FY26 baseline of 22,505
- Tekton booking and delivery numbers in first two quarters post-launch
- Dealer outlet openings pace vs the 250-by-2026 milestone
- Export order book and shipment data from Chennai
- Competitor SUV pricing responses (Tata, Mahindra, Hyundai, Kia)
- Confirm Tekton production allocation and Chennai plant capacity split between domestic and export
- Sign dealer partners across Tier 2/3 cities to hit 250 outlets, likely with capex support incentives
- Roll out AI configurator across new outlets and integrate with financing partners
- Announce follow-on model launches (EV/hybrid) to sustain footfall beyond single SUV