NODWIN Gaming launches NODWIN Sports to build mass-participation fitness properties

Nazara-backed NODWIN Gaming has created NODWIN Sports, targeting sports, active-fitness and mass-participation events in India and the Global South. The company reported FY26 revenue of Rs 658 crore, up 25%, and EBITDA of Rs 21 crore.

— Source publishedTue, 15 Sept, 2026, 15:00 IST·First seen Tue, 15 Sept, 2026, 15:14 IST·Source ET Small Business

What happened

Nodwin Gaming · NODWIN Gaming launched NODWIN Sports to build sports, active-fitness and mass-participation properties across India and the Global South.

Key facts

  • FY26 revenue: Rs 658 crore
  • Revenue growth: 25% from Rs 524 crore in FY25
  • FY26 EBITDA: Rs 21 crore
  • FY25 EBITDA: loss of Rs 14 crore

Why this matters

Brands, sports-rights holders and event platforms should view NODWIN Sports as a potential partnership or acquisition-adjacent gateway to youth audiences, consumer-event commerce and scalable participation-led IP.

What to watch

  • Announcement of NODWIN Sports' first owned event IP, organizer acquisition or multi-city calendar.
  • Named anchor sponsors from athleisure, sportswear, nutrition, hydration, wearable or consumer-tech categories.
  • Evidence of participant registration volumes, repeat rates, ticket yield and sponsor renewal rates.
  • Partnerships with retail chains, marketplaces, quick-commerce firms or D2C fitness brands for event-linked product distribution.
  • Changes in NODWIN's revenue mix, EBITDA margin and event-production investment following the division launch.
  • Expansion beyond India through local venue, federation, media or promoter partnerships.
  • Launch or acquire a recognizable mass-participation property such as city runs, cycling events, amateur football/cricket leagues or fitness festivals.
  • Package cross-vertical sponsorship inventory spanning esports, sports events, creator content, live streaming and commerce.
  • Secure partnerships with sportswear, fitness-equipment, wearable, hydration, nutrition, insurance, travel and quick-commerce brands.
  • Build event-registration, loyalty and participant-data capabilities to support repeat attendance, personalized offers and merchandise sales.
  • Use Global South market relationships to export Indian-origin event formats into Southeast Asia, the Middle East and Africa.