Nolan's 'The Odyssey' India premiere at PVR Icon IMAX Phoenix Palladium signals premium-screen demand surge
Christopher Nolan will attend the first-ever India premiere of The Odyssey at PVR Icon IMAX, Phoenix Palladium Mumbai, ahead of the July 17 release. Advance IMAX bookings are already live nationwide, pointing to strong large-format cinema-retail demand and a footfall catalyst for PVR Inox and the host mall.
What happened
PVR INOX · Christopher Nolan's The Odyssey will hold its India premiere at PVR Icon IMAX, Phoenix Palladium Mumbai, ahead of July 17 release. Advance IMAX
Key facts
- July 17
Why this matters
Secure co-marketing tie-ins and exclusive premium-screen partnerships with PVR Inox now while large-format cinema demand momentum is visibly accelerating.