NORI bags $350K pre-seed from Rebalance, Vijay Shekhar Sharma to scale women's travel gear
Bengaluru-based NORI, a women-focused travel gear D2C brand founded in 2025, raised $350K pre-seed led by Rebalance with VSS Investco participating. At Rs 2 crore ARR, 4,000+ customers, NPS above 9 and 20% 60-day repeat rate, the brand will deepen luggage and organiser SKUs across digital and offline channels.
What happened
NORI, a Bengaluru-based women-focused travel gear D2C brand, raised $350K pre-seed led by Rebalance with Vijay Shekhar Sharma participating. Funds will expand
Key facts
- $350K pre-seed
- 4,000+ customers
- Rs 2 crore ARR
- NPS above 9
- 20% repeat purchase rate (60-day)
- founded 2025
Why this matters
NORI is too early for M&A but worth tracking as a tuck-in for incumbent luggage or lifestyle brands wanting instant credibility with the female traveler segment within 18-24 months.