Nothing But bags seed round from Noise, Be Life, Innovist founders to scale freeze-dried snacks

Freeze-dried fruit snack startup Nothing But raised undisclosed seed capital from a syndicate of consumer brand founders—Noise, The Be Life, Innovist, Arata and DailyObjects. Capital targets manufacturing scale-up, quick commerce and online distribution, and NPD in a Rs 21,000 crore healthy snacking market.

— Source publishedMon, 18 May, 2026, 13:18 IST·First seen Mon, 18 May, 2026, 13:21 IST·Source Entrackr · Newsletter

What happened

Freeze-dried fruit snack startup Nothing But raised undisclosed seed funding from founders of Noise, The Be Life, Innovist, Arata, and DailyObjects. Funds will

Key facts

  • Rs 21,000 crore healthy snacking market
  • Rs 37,000 crore packaged snacks market
  • 97% nutritional retention

Why this matters

Nothing But becomes a watchlist tuck-in for legacy snack majors seeking freeze-dried IP and DTC-native brand equity, though syndicate cap table complicates clean acquisition paths.

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