Nykaa Beauty CEO Anchit Nayar outlines growth beyond founder-led roots
In a Fortune India 40 Under 40 interview, Anchit Nayar discusses building Nykaa beyond its founder-led phase, pairing brand-building with retail execution and pursuing multiple growth levers in India’s beauty market.
What happened
Nykaa Beauty CEO Anchit Nayar discusses scaling the company beyond founder-led roots, combining brand-building with retail, and pursuing multiple growth levers
Key facts
- 40 Under 40 2026
Why this matters
Nykaa’s institutionalization could increase its appetite for partnerships, capability acquisitions and retail-format expansion that strengthen both brand equity and execution.
What to watch
- New senior operating hires or business-unit leadership appointments that reduce founder-centric execution.
- Store-count guidance, pace of Nykaa Luxe/Nykaa On Trend openings and disclosed same-store sales trends.
- Beauty GMV growth versus platform-wide growth, especially in non-metro markets.
- Changes in advertising, employee and fulfillment costs relative to beauty revenue growth.
- Exclusive-brand announcements, private-label launches and premium beauty partnership wins.
- Competitive beauty assortment and delivery expansion from quick-commerce and large marketplaces.
- Delegate clearer P&L ownership across beauty retail, brands, marketing and omnichannel operations.
- Prioritize store openings in high-potential tier-2 and tier-3 catchments while improving productivity in existing premium locations.
- Expand exclusive brand partnerships, launches and private-label assortments to protect gross margin and differentiation.
- Use loyalty, personalization and creator commerce to link online discovery with store conversion.
- Invest in supply-chain visibility and faster replenishment to counter quick-commerce convenience expectations.