Nykaa Beauty CEO Anchit Nayar outlines plans to scale beyond founder-led roots
At Fortune India’s 40 Under 40 event, Nykaa Beauty CEO Anchit Nayar discussed building the business through brand-building, retail and multiple growth levers as India’s beauty market expands.
What happened
Nykaa Beauty CEO Anchit Nayar discusses scaling the business beyond its founder-led roots, combining brand-building with retail and pursuing multiple growth
Key facts
- 40 Under 40 2026
Why this matters
Nykaa’s emphasis on brand-building and diversified growth creates potential partnership or acquisition opportunities that deepen beauty assortment, retail reach and customer engagement.
What to watch
- New executive appointments or revised leadership structure across beauty, retail, private brands and supply chain.
- Beauty segment growth relative to overall Nykaa growth, particularly repeat purchase and active-customer trends.
- Store-opening pace, store productivity and the mix of owned versus partner-led retail formats.
- Marketing expense, contribution margins and EBITDA trajectory following brand-building investments.
- Growth in owned brands, exclusives and premium beauty assortment share.
- Major global beauty-brand partnerships, India exclusivity agreements or competitive responses from Sephora, Tira and Myntra.
- Expand senior category, retail operations, supply-chain and brand-partnership leadership beneath the Beauty CEO.
- Increase exclusive-brand launches, creator-led campaigns and offline beauty experiences to defend discovery leadership.
- Accelerate selective physical-store expansion in tier-2 and tier-3 cities while deepening omnichannel fulfilment.
- Use customer data to tailor regional assortment, loyalty offers and replenishment-driven retention.
- Frame governance, succession depth and operating discipline more prominently in investor communications.