Nykaa Beauty CEO Anchit Nayar outlines scaling beyond founder-led roots
In a Fortune India interview, Anchit Nayar highlights brand-building, retail and multiple growth levers as Nykaa pursues long-term growth in India’s underpenetrated beauty market.
What happened
Nykaa Beauty CEO Anchit Nayar discusses scaling the India-focused beauty retailer beyond its founder-led roots, highlighting brand-building, retail, multiple
Key facts
- 40 Under 40 2026
- August 29, 2026
- 20:31 IST
Why this matters
Nykaa’s broader growth agenda could increase its appetite for brand partnerships, selective acquisitions and channel-expanding deals that deepen its beauty ecosystem in India.
What to watch
- Net store additions, store format changes and same-store-sales commentary.
- Growth in owned-brand, exclusive-brand and premium-beauty assortment.
- Beauty GMV growth relative to overall e-commerce and offline beauty-market growth.
- Marketing expense, contribution margin and EBITDA trajectory during expansion.
- Senior leadership hires, operating-structure changes and succession-related disclosures.
- Competitive moves by Sephora, Tata CLiQ Palette, Reliance/Tira, Amazon, Myntra and quick-commerce beauty offerings.
- New international brand partnerships or India-exclusive launches.
- Increase senior operating leadership and category-management depth beyond founder-linked decision making.
- Expand physical retail selectively into high-density tier-1 and tier-2 catchments, emphasizing experiential formats and omnichannel fulfillment.
- Push owned brands and exclusive launches across skincare, makeup, fragrance and premium beauty.
- Use loyalty, content and creator-led discovery to convert retail footfall into higher-frequency digital purchases.
- Strengthen partnerships with global beauty brands seeking India entry, distribution and localized consumer insight.
- Increase focus on profitability metrics such as contribution margin, repeat rate, store productivity and owned-brand mix.