Nykaa plugs catalogue into ChatGPT in multi-year OpenAI deal
Nykaa will surface its beauty and fashion catalogue inside ChatGPT for conversational discovery, routing shoppers back for checkout. The multi-year pact also rolls out ChatGPT Enterprise and Codex internally, spanning 55M online customers and 300 stores.
What happened
Nykaa signed a multi-year deal with OpenAI to surface its beauty and fashion catalogue inside ChatGPT for conversational discovery, routing shoppers to Nykaa
Key facts
- 55 million online customers
- 300 physical stores
Why this matters
OpenAI is locking in category-leading retailers under multi-year deals bundling Enterprise and Codex, signaling a land-grab for vertical commerce partnerships that rivals must counter or concede.