Nykaa's exclusive operation of Kiehl's India business for L'Oréal Luxe resurfaces
Resurfacing a move effective February 13, 2026, Nykaa manages Kiehl's India across brand outlets, Kiehls.in, digital channels and multi-brand distribution, extending its role from retail partner to end-to-end omnichannel operator.
What happened
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital platforms and multi-brand distribution. The
Key facts
- 276 offline stores as of December 2025
- more than 52 million customers
- Nykaa founded in 2012
- Kiehl’s founded in 1851
Why this matters
L’Oréal Luxe’s outsourcing of Kiehl’s India operations signals that global beauty groups may increasingly seek full-stack local partners rather than standalone retail accounts.