Nykaa's Kiehl's India takeover resurfaces, expanding L’Oréal Luxe partnership
Resurfacing a February 2026 move, Nykaa will exclusively manage Kiehl’s India operations across brand outlets, Kiehls.in, digital channels and multi-brand retail, while supporting future expansion with its logistics, customer base and select-city Nykaa Now delivery.
What happened
Nykaa will exclusively manage Kiehl’s end-to-end India operations for L’Oréal Luxe, spanning brand outlets, Kiehls.in, digital channels and multi-brand
Key facts
- February 13, 2026
- 276 offline stores as of December 2025
- more than 52 million customers
- founded in 1851
- Nykaa founded in 2012
Why this matters
The deal shows global beauty brands are willing to outsource country-level omnichannel operations to scaled local platforms, making operator-led partnerships a strategic route to market.