Nykaa's Kiehl's India takeover under expanded L'Oréal Luxe partnership resurfaces from February 2026 move
Resurfacing a February 2026 update: effective that month, Nykaa began exclusively managing Kiehl's India operations, including brand outlets, Kiehls.in, digital channels and multi-brand distribution, integrating the skincare label into its omnichannel and logistics network.
What happened
Nykaa will exclusively manage Kiehl’s India operations for L’Oréal Luxe, covering brand outlets, Kiehls.in, digital channels and multi-brand distribution. The
Key facts
- February 13, 2026
- 276 offline stores as of December 2025
- more than 52 million customers
- Nykaa founded in 2012
- Kiehl’s founded in 1851
Why this matters
Nykaa’s end-to-end Kiehl’s mandate signals that global beauty groups may increasingly seek local partners with integrated retail, digital, distribution and operations capabilities rather than traditional distributors.