Nykaa stock jumps 2.5% as OpenAI deal opens ChatGPT as new sales channel

FSN E-Commerce's Nykaa Beauty and Fashion will be listed as connected apps inside ChatGPT, enabling AI-driven product discovery. Shares rallied to Rs 278.9 as investors priced in agentic commerce as a fresh distribution lever beyond app and web.

— Source publishedWed, 17 Jun, 2026, 10:37 IST·First seen Wed, 17 Jun, 2026, 10:59 IST·Source NDTV Profit

What happened

Nykaa shares rose 2.5% to Rs 278.9 after partnering with OpenAI to list Nykaa Beauty and Fashion as connected apps inside ChatGPT, enabling AI-driven product

Key facts

  • Rs 278.9
  • 2.5%

Why this matters

Lock in preferential merchandising terms with OpenAI and scout adjacent AI-distribution partnerships (Perplexity, Gemini) to avoid single-channel dependency.