Nykaa Wires Catalogue Into ChatGPT, Rolls Out OpenAI Stack Across Operations
Nykaa is integrating its beauty and fashion catalogues into ChatGPT as connected apps, opening conversational commerce to 55M customers. The retailer will also deploy ChatGPT Enterprise and Codex across marketing, supply chain, finance and engineering — a multi-year bet that puts it ahead of Reliance, Tata Cliq and Amazon on AI-native retail.
What happened
Nykaa partners with OpenAI to integrate its beauty and fashion catalogues into ChatGPT as connected apps, enabling conversational shopping. Nykaa will also
Key facts
- 55 million customers
- 331 offline stores
- June 16, 2026
Why this matters
Nykaa staking the first-mover claim on ChatGPT commerce in India narrows the partnership window with OpenAI for Reliance, Tata Cliq and Amazon, and reshapes who controls the conversational shelf.