Odrr launches B2B buying app, replacing Singhal B2B platform
Jaipur-based IT wholesaler Singhal Infosystems has launched the Odrr Business app for verified SMEs, resellers and bulk buyers. The platform sells IT hardware and accessories, supported by warehouses in Jaipur, Delhi, Mumbai, Patna and Guwahati.
What happened
Jaipur-based IT wholesaler Singhal Infosystems launched the Odrr Business app for verified SMEs, resellers and bulk buyers, replacing Singhal B2B. The platform
Key facts
- Singhal Infosystems registered in 2012
- Entered wholesale IT business in 2017
- Sold via Udaan from 2017 to 2020
- Launched Singhal B2B in January 2021
- Odrr brand and websites launched in January 2026
- Odrr Business app available since 10 September 2026
- More than 13,000 customers served
- Over 5,000 orders processed per month as of September 2026
- Five warehouse cities
Why this matters
Odrr creates a clearer digital commerce asset for potential partnerships in logistics, payments, OEM distribution and SME procurement, supported by Singhal’s multi-city warehouse footprint.
What to watch
- Evidence of the Singhal B2B app being sunsetted or redirecting users to Odrr.
- App download growth, verified-business onboarding volume and repeat-order rates.
- Expansion of Odrr warehouses, delivery coverage or same/next-day fulfillment claims.
- Introduction of GST invoice tools, business credit, BNPL, dealer pricing or procurement integrations.
- Reports of price conflict, reseller attrition or changes in offline distributor terms.
- Catalog expansion beyond IT hardware and accessories into adjacent business supplies or services.
- Migrate legacy Singhal B2B users with account, order-history and credit-limit continuity.
- Use verified-buyer onboarding to segment SMEs, resellers and bulk buyers for differentiated pricing and payment terms.
- Launch warehouse-specific assortment and delivery promises, especially for fast-moving accessories and replacement hardware.
- Push exclusive app promotions, reorder alerts and quantity-based bundles to shift repeat procurement from phone and WhatsApp ordering.
- Integrate inventory visibility, invoice workflows and credit/payment options to make Odrr part of buyers' procurement operations rather than a discovery app.