Ola Electric shifts from D2C-only model to dealer-led retail expansion
Ola Electric is opening its sales and service network to dealers, while repositioning company-owned stores around brand experience. The pivot follows weaker registrations, market-share losses and after-sales concerns, with nationwide dealer scale targeted by Diwali 2026.
Ola Electric is shifting from a D2C-only model to dealer-led sales and service expansion across India. Company-owned stores will focus on brand experience as Ola seeks to address slowing registrations, declining market share and after-sales service issues.
Why this matters
The shift extends Ola Electric’s recent moves to open sales and service to dealer partners and build nationwide dealer coverage, including smaller towns, by Diwali 2026.
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