Ola Electric shifts from direct sales to dealer-led retail and service model
Ola Electric is transitioning from a direct-to-consumer model to a dealer-led sales and service network across India, seeking wider market reach, stronger after-sales support and a recovery in EV market share ahead of Diwali 2026.
Ola Electric is moving from direct-to-consumer sales to a dealer-led sales and service model across India, aiming to expand beyond company-owned outlets, improve after-sales support and regain EV market share.
Why this matters
The move follows Ola Electric's nationwide opening of sales and service operations to dealer partners and comes as retail investor holding in Ola Electric nears 30% in Q3.
Omni-channel is accelerating, up 218900% QoQ.
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