ONDC, DPIIT roll out DigiDukaan to digitise B2B sourcing for 1.4 Cr kirana stores

After a Hyderabad pilot onboarded 10,000+ retailers across 35 brands, DigiDukaan expands to Jaipur, Mumbai, Bengaluru and Delhi NCR via partners Qwipo and Salescode.ai. The push targets kiranas that drive 75-80% of India's FMCG sales, riding ONDC's 21.8 Cr FY26 transaction base across 616 cities.

— Source publishedMon, 15 Jun, 2026, 12:55 IST·First seen Mon, 15 Jun, 2026, 12:55 IST·Source Inc42

What happened

ONDC and DPIIT launched DigiDukaan to digitise B2B procurement for India's 1.4 Cr kirana stores. After Hyderabad pilot onboarded 10,000+ retailers, the platform

Key facts

  • 1.4 Cr kirana stores
  • 75-80% FMCG sales
  • 10,000 retailers
  • 35 brands
  • 21.8 Cr transactions FY26
  • 616 cities
  • 7.64 Lakh sellers
  • ₹220 Cr funding

Why this matters

Scout bolt-on stakes in Qwipo, Salescode.ai and adjacent kirana-tech enablers while valuations still lag the 1.4 Cr-store TAM unlocked by DigiDukaan.

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