OnePlus, Xiaomi, Realme cut India marketing and offline sales roles as entry-tier demand fades
Chinese smartphone brands are slashing 12-15% of India corporate headcount as the sub-Rs 15,000 segment shrinks and premiumisation reshapes go-to-market. OnePlus disbanded a 60-person offline expansion team; Realme pushed 50+ area managers to distributor payrolls; Transsion and Xiaomi trimmed frontline 5-15%.
Smartphone brands OnePlus, Xiaomi, Realme and Transsion are trimming India marketing, offline sales and admin roles amid slowing entry-level sales and premiumisation shift. OnePlus eliminated 60-member offline expansion team; Realme moved state ops to distributors. Corporate headcounts down 12-15%.