Onida targets ₹3,300 crore revenue in five-year brand and premium-products reset
Onida is reviving its devil mascot, expanding retail reach and focusing on consumer pain points in premium TVs and air conditioners. The brand aims for more than 5% share in premium TV and AC markets within three years after revenue fell from ₹1,192.17 crore in FY22 to about ₹660 crore in FY26.
What happened
Onida is reviving its devil mascot and repositioning around consumer-product problems as it expands retail reach in premium TVs and ACs. After four years of
Key facts
- ₹149.52 crore capital raised
- Revenue declined about 45% from ₹1,192.17 crore in FY22 to roughly ₹660 crore in FY26
- Targeting over 5% of premium TV and AC markets within three years
- Five-fold revenue target to about ₹3,300 crore over five years
- Q1 FY27 revenue up 30% year-on-year to ₹182-185 crore
What changed
Onida is reviving its devil mascot and repositioning around consumer-product problems as it expands retail reach in premium TVs and ACs. After four years of revenue decline, it targets over 5% premium-market share in three years and ₹3,300 crore revenue within five years.
Why this matters
Onida’s 30% Q1 FY27 growth supports early turnaround momentum, but its ₹3,300 crore five-year target and 5% premium-share ambition require sustained execution well above its recent revenue base.