Orkla India eyes acquisitions and quick commerce to drive next phase of growth
MTR, Eastern and Rasoi Magic owner Orkla India is pursuing acquisitions and partnerships in spices and convenience foods, while leaning on premium health products and quick commerce. E-commerce contributes 8.9% of sales and is growing 38%, ahead of the 11.5% industry average.
What happened
Orkla India plans acquisitions and partnerships to consolidate India’s fragmented spices and convenience-food markets, while using premium health products and
Key facts
- Five-year growth ambition
- 21% of revenue from exports
- E-commerce contributes about 8.9% of sales
- E-commerce sales growth of 38%
- Industry average growth of 11.5%
- Quick commerce projected to grow 18-20% over the next three to five years
- India spices market total addressable market of around Rs 80,000 crore
- Only 40% of India’s spices market is branded
- Orkla ASA entered India in 2007
- Eastern acquired in 2019
Why this matters
Orkla India’s search for acquisitions and partnerships in spices and convenience foods signals active portfolio consolidation opportunities in high-growth Indian FMCG segments.
What to watch
- Announcement of a spice, convenience-food or health-food acquisition, joint venture or strategic stake.
- E-commerce sales mix rising above 10% and maintaining growth materially above overall company growth.
- Quick-commerce availability expanding beyond major metros or adding exclusive assortment agreements.
- Evidence of gross-margin improvement from premiumisation versus higher trade-spend and delivery-platform costs.
- Competitor actions by Tata Consumer, ITC, Nestle, regional spice brands or quick-commerce private labels.
- Integration milestones such as shared procurement, manufacturing rationalization or cross-brand distribution gains.
- Pursue bolt-on acquisitions or minority partnerships in regional spices, instant foods, health-oriented mixes and meal solutions.
- Expand quick-commerce-exclusive SKUs, smaller pack sizes, bundles and rapid-launch seasonal products.
- Use e-commerce data to identify high-repeat premium products before scaling them into modern trade and general trade.
- Increase investment in supply-chain responsiveness, localized manufacturing and platform inventory placement.
- Cross-sell MTR, Eastern and Rasoi Magic portfolios through common digital storefronts, promotions and distribution networks.