Orkla splits Eastern Condiments' sales network to chase quick commerce and cut spice dependence
Five years after acquiring Eastern, Orkla India is breaking its decades-old direct-to-retail model into separate masala, convenience foods and modern trade arms. The pivot targets quick commerce growth and a broader food identity beyond Kerala's 41.8% spice stronghold.
What happened
Orkla India is splitting Eastern Condiments' decades-old direct-to-retail sales model into separate networks for masalas, convenience foods and modern trade,
Key facts
- ₹1,356 crore
- 67.82% stake
- 90.01% ownership
- 41.8% Kerala spice share
- 31.2% Karnataka share
- 18.6% RTC/RTE share
- FY26 revenue ₹2,509 crore
- net profit ₹286 crore
Why this matters
A fragmented sales architecture creates cleaner carve-out optionality down the line and opens partnership lanes with quick-commerce platforms that wouldn't engage a generalist GT distributor.
Also reported by
- Mint — Same time