Orris Group positions Entertainland as a 1.5 lakh sq ft experience-led destination in New Gurugram
Entertainland in Sector 83 is being positioned as a lifestyle mall combining retail, dining, gaming, cinema and recreation, with Kartomania, K-Strike and Connplex Cinemas among its experience-led anchors.
What happened
Entertainland by Orris Group · Orris Group’s Entertainland in Sector 83, New Gurugram is positioned as a 1.5 lakh-square-foot lifestyle mall combining retail,
Key facts
- 1.5 lakh square feet
- Sector 83
- NH-48
Why this matters
Entertainment, cinema, gaming and dining brands should view Entertainland as a partnership and expansion opportunity in a large-format mixed-experience retail destination.
What to watch
- Opening dates and operating capacity for Kartomania, K-Strike and Connplex Cinemas.
- Leasing pace, tenant-category mix and share of space committed to F&B and entertainment.
- Weekend versus weekday footfall, average dwell time and repeat-visit rates after launch.
- Residential delivery and occupancy trends in New Gurugram sectors surrounding Sector 83.
- Road, metro/bus and last-mile connectivity improvements affecting catchment access.
- Competitive announcements of multiplexes, gaming, bowling or destination F&B in nearby malls.
- Prioritise a tenant mix built around repeat-visit categories: casual dining, kids' activity, fitness, hobby retail and service retail.
- Use cinema, karting and bowling booking data to create bundled offers that convert entertainment visitors into F&B and retail spend.
- Build weekday demand through corporate offsites, school partnerships, birthday packages and local community programming.
- Structure entertainment leases with turnover-linked components and minimum performance thresholds to protect against low weekday utilisation.
- Watch for adjacent residential handovers and improve last-mile access, parking and late-evening safety to widen the practical catchment.