Ownly and NRAI partner on zero-commission restaurant delivery model in Bengaluru
Rapido’s Ownly has signed an MoU with the National Restaurant Association of India to build a restaurant-first delivery model with transparent fees, stable pricing and improved margins. Following an August 2025 pilot, citywide rollout began in March 2026.
What happened
Rapido’s Ownly signed an MoU with NRAI to develop a restaurant-first, zero-commission food-delivery model in Bengaluru, focused on transparent fees, stable
Key facts
- Zero-commission food delivery model
- Three NRAI platform priorities
- Pilot launched in August 2025
- Citywide rollout began in March 2026
Why this matters
The NRAI-backed Bengaluru rollout creates a partnership-led template for restaurant-platform alliances that could be replicated across Indian cities if operating metrics validate the model.
What to watch
- Number and quality of NRAI-member restaurants live on Ownly after the citywide rollout.
- Evidence that restaurants pass commission savings into lower menu prices, better portions, direct offers or improved profitability.
- Customer delivery-fee levels and whether total checkout prices remain competitive with Swiggy and Zomato.
- Repeat-order rate, average delivery time, cancellation rate and rider fulfillment reliability in peak periods.
- Incumbent responses, including commission discounts, exclusivity deals, ad-credit packages and consumer-side promotions in Bengaluru.
- Whether Ownly introduces platform, SaaS, payment, logistics or advertising fees that dilute the zero-commission positioning.
- NRAI announcements naming the next cities for evaluation or reporting verified Bengaluru merchant-margin outcomes.
- Publish a standardized fee card separating restaurant charges, customer delivery fees, payment costs and optional technology or marketing services.
- Prioritize dense Bengaluru micro-markets with high restaurant concentration to improve rider utilization and reduce per-order delivery costs.
- Use NRAI member onboarding to secure a differentiated local restaurant assortment, especially independents and regional chains not tied to broad platform exclusivity.
- Build consumer acquisition around stable menu pricing and restaurant-funded value rather than blanket delivery subsidies.
- Create transparent merchant performance reporting that compares effective margin, cancellations, delivery times and customer ratings against incumbent platforms.
- Test replication readiness in other metros only after proving repeat ordering, rider availability and positive unit economics across multiple Bengaluru zones.