P&G India flags urban demand softness as crude-linked input costs surge 30-50%

P&G India warns of pressure on consumer demand and margins as crude-linked commodity costs spike. PGHHCL Q4 revenue fell 5% to Rs 941 cr, profit dipped 2% to Rs 153 cr. Gillette India FY26 held up with 8% revenue and 23% profit growth. Company cites quick and social commerce reshaping the consumer journey.

— Source publishedWed, 17 Jun, 2026, 08:48 IST·First seen Wed, 17 Jun, 2026, 10:01 IST·Source ET Retail

What happened

P&G India warns of softening urban demand and rising input costs as crude-linked commodities surge 30-50%. PGHHCL Q4 revenue fell 5%; Gillette India FY26 grew

Key facts

  • $2 billion India sales FY24
  • crude up 30-40-50% since March
  • 85% domestic manufacturing
  • exports to 10 countries
  • Rs 20,000 crore invested in two decades
  • Rs 2,000 crore Gujarat investment
  • PGHHCL Q4 net profit Rs 153 cr (-2%)
  • PGHHCL Q4 revenue Rs 941 cr (-5%)
  • PGHHCL FY profit Rs 857 cr (+19%)
  • Gillette India FY26 revenue Rs 3,100 cr (+8%)
  • Gillette India FY26 profit Rs 654 cr (+23%)

Why this matters

Quick and social commerce disruption plus input-cost stress is creating openings to acquire stressed mid-tier personal care brands or bolt-on D2C assets with built-in quick-commerce velocity.