Page Industries turns to athleisure to widen Jockey’s growth runway

What to watch

• Athleisure revenue share, growth rate and management disclosure of category contribution.
• Gross-margin movement, inventory days and discounting levels as the assortment expands.
• Same-store sales and throughput at Jockey exclusive brand outlets after athleisure launches.
• Online mix, repeat purchase rates and average order value for apparel beyond innerwear.
• New store formats, dedicated athleisure merchandising zones or category-specific marketing spend.
• Competitive pricing and product launches from Puma, Adidas, Nike, Decathlon and Indian comfortwear brands.
• Evidence of apparel expansion into adjacent categories such as loungewear, sleepwear, sports intimates or youthwear.
• Increase athleisure SKU breadth across leggings, joggers, T-shirts, sports bras, shorts and coordinated sets.
• Use exclusive brand outlets, multi-brand retail and Jockey.in/marketplaces to test regional demand and price points.
• Bundle innerwear, lounge and athleisure purchases to raise basket size and customer retention.
• Add performance and comfort claims around fabric technology, stretch, sweat management and everyday versatility.
• Use digital creators, fitness communities and women-focused campaigns to reposition Jockey from an innerwear brand to a broader comfort-apparel brand.
• Rationalize slower-moving variants quickly to protect inventory turns and avoid discount-led category growth.