Paint majors bet on FY27 volume rebound as price hikes offset crude squeeze

Asian Paints, Berger, Kansai Nerolac and AkzoNobel project healthy FY27 volume growth on reviving urban-rural demand, even as 30-35% crude-linked input costs force calibrated 9-12% price hikes. Top three still hold 75%+ share, but Birla Opus and JSW Paints sharpen the competitive squeeze.

— Source publishedSun, 31 May, 2026, 15:22 IST·First seen Sun, 31 May, 2026, 15:26 IST·Source The Hindu BusinessLine

What happened

Asian Paints · Indian paint majors expect healthy FY27 volume growth on improving urban-rural demand, while implementing calibrated price hikes to offset

Key facts

  • 30-35% crude-linked raw material share
  • 11-12% cumulative price hike (Berger)
  • 9.7% price hike (JSW Dulux)
  • 3-4% additional hike needed
  • high single-digit volume growth (Asian Paints)
  • 75%+ market share for top 3

Why this matters

Competitive intensity from Birla Opus and JSW Paints opens windows for bolt-on distribution or regional brand tuck-ins before consolidation premiums reset.