Pampers Premium Care Pants land on Zepto, riding quick-commerce into India's diaper aisle
Zepto has added P&G's Pampers Premium Care Pants to its 10-minute delivery assortment, anchored by a 55-second creative pushing the 'India's softest diaper' claim. The listing deepens Zepto's baby-care SKU base and gives Pampers a fresh impulse-buy shelf, though pricing, city scope, and media spend remain undisclosed.
What happened
Zepto has added Pampers Premium Care Pants to its quick-commerce assortment, promoted via a 55-second household-scenario video reinforcing the 'India's softest
Key facts
- 55-second video
Why this matters
Zepto deepening baby-care assortment with a P&G premium tier strengthens its case as a strategic distribution partner for global FMCG brands, a useful reference point for any quick-commerce M&A or partnership benchmarking.