Paras owner targets Rs 5,000 crore turnover, 50% B2C share in five years
VRS Foods, owner of Paras, targets Rs 5,000 crore turnover and a 50% B2C share in five years. The company has expanded to 250 cities and earmarked about Rs 100 crore for its cheese business.
Read the source at Financial Express · BrandWagonThe numbers
| Current annual turnover: | about Rs 3,000-3,200 crore |
|---|---|
| Current B2C turnover share: | around 30% |
Why it matters to operators and investors
Paras’s push to lift B2C sales share from around 30% to 50% in five years puts retail availability, distributor productivity and cheese sell-through at the centre of execution across its 250-city footprint.
What to watch next
- Reported B2C share moving from around 30% toward 50%
- Annual turnover updates against the Rs 5,000 crore target
- Cheese launches or disclosed deployment of the earmarked Rs 100 crore
- Reported promotional spending and margin trends during the retail rollout